Personal branding · Business · Sport
Where brands
hit different.
Learn from top athletes, creators and entrepreneurs how to build a personal brand, grow a visionary business, and step into visibility.
What it is
Brand on Tour
moves.
It lives at the tournament, while the season is actually happening — corporate branding and entrepreneurial brand-building at the same table, both chasing the same thing: how do you get known for the right thing, on purpose?
The angle
They build
reputation in
public, under
pressure.
Athletes already do what every founder is now asked to do. So we skip “what’s your why” and ask the questions that transfer: What did you keep? What did you move? What made it worth more?
Who it’s for
You’re building the thing where you are the thing.
-
01
Founders & consultants who want to be the face, not hide behind the logo.
-
02
Executives stepping into visibility — without sounding like everyone else.
-
03
Athletes turning a career into a brand, a business, or a stage.
The format
On tour. On location.
On purpose.
All summer, the show travels the Austrian Pro Beach Tour and beyond. Some episodes are just the two of us. Others bring in someone who’s lived it. Every one has a vision.
For guests
If you’ve built something worth talking about, we’d like to have you on.
We’re interested in how you actually built it — the decisions behind the visibility, the business, the brand. Recorded on location, mid-season, treating you as the expert. You leave with clips and copy in your own words.
Become the guest on our podcast
For partners & sponsors
Put your brand inside the conversation they already attend.
Our audience is building visibility on purpose — founders, executives and athletes investing in how they’re seen. Recorded at their events, packaged as long-form, shorts and social so it keeps working long after the season ends.
Contact usEpisodes
Guests who’ve already been on.
Hitschies CEO: The CEO branding strategy every leader needs in 2026 | Philip Hitschler-Becker
How to build a team brand that attracts sponsors | Klinger Sisters
35% female coaches by 2032: one ex-olympian’s plan to change sport | Sara Montagnolli
The hosts
Recorded courtside, by two people who actually compete.
Kathrin Hanzl — Go Brand Wise
CEO branding strategist and media trainer. She helps leaders find their voice on stage — and get booked for it.
Lika Tauber — Content Fudge / rysing.studio
Personal brand strategist for founders and keynote speakers, working internationally. She builds the positioning that turns an expert into a name people look for.
Both compete on the Austrian Pro Beach Tour — which is why the show is recorded courtside, in the middle of the season rather than after it.
Play bold.
Brand smart.
Driven by sport. Built for brands.